Le Club 55

Simplicity and authenticity make this place a world quite apart on the beach of Pampelonne, since its creation in 1955.
His philosophy is summed up in one sentence: “Here the customer is not the king … because he is a friend.
Club 55, a mythical place, is a long and beautiful story created by Geneviève and Bernard De Colmont. Véronique and Patrice, their children, continue to perpetuate this family history, making it a place to be.

Kiwi Saint-Tropez

Aware of a world in perpetual evolution, Kiwi continues to create its collections in the casual and elegant style that makes its success.
Indeed, they are always coordinated according to themes that are never chosen at random.
An attention to detail, indisputable know-how and state-of-the-art manufacturing ensure Kiwi products a privileged position in the world of swimwear and beachwear.

Luna Rossa

This small Italian restaurant hidden under the plane trees of the Place des Lices in Saint-Tropez will be an ideal place for a moment of pure delight. Come and taste tasty and authentic dishes prepared with quality ingredients, in a warm and friendly atmosphere. Whether it’s for lunch with friends, a romantic dinner or a family meal, Luna Rossa is the place to be. Let us transport you to Italy for a meal.


Les Palmiers

Michel Di Benedetto: Italian by his father Vito, Norman by his mother Camille, it is after 25 years at the famous club La Voile Rouge held by his uncle, as a beach chef, that he buys, in 2000, a small beach Route de l’Epi that he develops with his wife Stephanie and that becomes, in a few years, one of the most famous establishments of Pampelonne: Les Palmiers

An establishment that hugs the dune Pure white, wood, curves, shadows and light. Designed by architect and urban planner Philippe Madec, a reference in sustainable development – Global Award winner in 2012 – and a pioneer in eco-responsible action, the new Club Les Palmiers should be a model of exemplary and visionary development of the coastline for its employees, its clientele and the municipality, meeting the most demanding environmental labels.


Le Café

In the heart of the village and still in a traditional spirit since 1789, LE CAFE is rediscovering its coat of arms to find all the authenticity of a lively and friendly village brasserie.
The first rays of the sun on the Place des Lices light up the morning coffee. From lunch to aperitif, the charming terrace welcomes you at all hours, lulled by the cicadas, in front of the spectacle of the bowls players.
A traditional dinner with Provençal accents awaits you every evening in a piano-bar atmosphere with an emphasis on French variety.

LouLou Ramatuelle

After taking up residence in the Tuileries Gardens in Paris, Loulou moved to the mythical Pampelonne beach on the Saint-Tropez peninsula and set up his vacation home there.
An ode to the French Riviera of the 50s.
Loulou was conceived in a resolutely chic and relaxed spirit, advocating a bohemian and elegant art of living, full of freshness. Between Italian sprezzatura and English formality, Loulou’s “French Riviera” style is an incarnation of French preppy.
Sensitive to the art of living and savoir-vivre, Loulou welcomes her friends with elegance, lightness and cheerfulness according to their desires on the beach or in the summer dining room…


For more than 20 years, the Together boutique, on Rue Allard, has been an essential place for men’s fashion in the tropics. Classy chic, Together offers trendy brands such as Kulte, Sweet Pants, Scotch & Soda …
Pascal Bonnet and all his team will be at your service to help you choose your summer outfit… trendy.


Le Château des Marres

Located on the road to the beaches between Saint-Tropez and Ramatuelle, the estate covers 30 hectares, 27 of which are classified as AOC. The typical Provencal style of the buildings nestled in this green setting gives a charm and serenity to this family wine estate. All year long, the vineyard is maintained in an exemplary and reasoned manner. The family is involved in all stages of the wine-making process, from planting to bottling.
The terroir of CHATEAU des MARRES is made up of sandy-clay-schist soils resulting from the degradation of the Maures. The proximity of the sea provides a thermal and hygrometric buffer that limits heat waves and excessive drying out.
The climatic conditions are exceptional.
A harvested culture is practiced there. A disbudding is carried out in May, as well as a destemming in mid-July in order to respect a yield and a quality worthy of the AOC Côtes de Provence appellation.



Since the arrival of Thierry Bourdoncle, already owner of many restaurants in Paris, at the head of this institution, the awakening of the sleeping beauty has sounded.
“Change certainly but in continuity” … had promised the new owner, an Aveyron character strongly attached to traditional values and authenticity. If the most famous terrace of the world has kept its colors and its regulars, the interior combines with subtility the spirit of XIXth century restaurant and modernity. Woodwork and old parquet floors, moldings and beautiful lights play the perfect chords around a quality menu, served at lunch and dinner. Champagne and cocktail flow until 1am.

Indie Beach

When three friends, Vincent, Raph and Tobias, take their neighborhood on the mythical beach of Pampelone it gives Indie Beach: fresh and joyful cuisine, a tropical atmosphere, rock ‘n’ roll cocktails … in other words, many good reasons to discover the Indie face of Saint-Tropez.
Chef Gaston offers a cool Argentinian cuisine around the Indie Grill. His recipe: fresh products, homemade dishes and live cooking to delight the eyes and mouth.
At a time when the sand is still hot and there is no risk of sunburn, Indie Beach draws the mojitos and welcomes you for aperitifs on the beach with the colors of the setting sun, to party barefoot on the sand. It happens on June 21st, July 14th, and August 15th.

Le Girelier

Specialties of the sea and Provençal influences, the restaurant Le Girelier offers a neat cuisine, elaborated with fresh products cooked in the respect of the original flavors.
Gourmands and gourmets, Le Girelier is a real invitation to taste fishes and seafood in the spirit of “fisherman’s hut”. Awarded two forks by the Michelin guide.


Domaine la Rouillère

Located in the heart of the peninsula of Saint-Tropez, straddling the communes of Gassin and Ramatuelle, the Domaine La Rouillère was created in 1900. It covers 120 hectares including 45 vineyards that enjoy a climate and an exceptional terroir. Know-how and desire for excellence allow the Letartre family to offer high quality wines of protected designation “Côtes de Provence”

Au Caprice des deux

Stéphane Avelin, Maître-Restaurateur, was elected “Future Talent of Gastronomy” in 1995. He only works with fresh and raw products, in other words, a “homemade” cuisine. In 2014, the famous Gault & Millau guide also awarded the restaurant a second toque. The restaurant will celebrate its 25 anniversary in 2019.

L’Annonciade Museum

The Annonciade Museum is an art museum located in Saint-Tropez and housing a collection of paintings of the nineteenth and twentieth century.
In 1950, the entire building was put at the disposal of Georges Grammont, grand uncle of Geneviève Walther, owner of the Sube, who had it transformed by the architect Louis Süe to meet his new museological function.
He endowed the new museum, inaugurated on August 7, 1955, with fifty-six pieces of his prestigious collection, from Signac to Matisse.


La Petite Plage

The legendary L’Escale restaurant has recenlty received a facelift and becomes La Petite Plage on the Port of Saint-Tropez.
Always feet in the sand but in a brand new authentic decor with warm and natural notes of wood and wicker, the spirit is chic and cozy, ideal for a friendly moment. In the kitchen, the menu, signed by the Michelin-starred chef and best worker in France ERIC FRECHON, offers a fresh and modern summer kitchen with Mediterranean accents. Also a cocktail bar on the shaded terrace. At nightfall, the musical atmosphere will make you experience the warm nights of Saint-Tropez.

Tahiti Plage

By boat, helicopter, on foot, by car … all the means are good to join Tahiti, institution of Saint-Tropez for more than 50 years. Here sun loungers and umbrellas blend in with the fine sandy beaches.
Delights of the sea, Provençal flavors, grilled fish, Simmental meat, salads to share, let yourself be tempted … facing the sea.